We need your help to establish the truth about the gap between buyers and sellers, how they work together to create value and how this can be improved. In our Global Buyer/Selling Value Alignment study – the first study to look at both sides of the story simultaneously – we will uncover both perspectives and deliver insights and advice on how to enrich this interaction.

This study has been commissioned by The TAS Group in collaboration with Dr. David McKevitt, Department of Management and Marketing, University College Cork, Ireland.

All participants will receive our summary analysis and improvement guidelines and on completion of this short survey you will receive immediate access to two valuable ebooks:

"Battling the 57% - Deconstructing the Buyer-Seller Dance"

"Putting the Customer at the Center – Account Planning Strategies to Grow Revenue"

Thank you for your contribution.


Start The Survey


Thank You to Our Sponsors ...  

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IDD Consult

IDD Consult helps businesses to improve profitability by designing “value beyond cost savings" programs. We utilize a set of benchmarks, tools and frameworks to increase the value created for all stakeholders in the buying/selling cycle. Blending buyer strategies with supplier goals, we unlock procurement’s potential to augment a traditional cost focus with broader value creation. We believe procurement – as a strategic function – moves the dial towards better, smarter, faster alignment for all stakeholders' gain.


The TAS Group

The TAS Group makes Sales Transformation software for cloud and mobile devices to help businesses maximize revenue in key accounts, increase win rates and uncover sales vulnerabilities. Its applications are smart, context-aware, and knowledge-based, making it easy for salespeople, managers and executives to accelerate revenue growth consistently. 

The Dealmaker Sales Transformation platform is built on the Salesforce1 Platform for extending the Salesforce Sales Cloud. Customers include: Akamai Technologies, BMC, BT, HP, Virgin Media Business, Salesforce and more.

For more information on The TAS Group please visit www.thetasgroup.com, or contact us at info@thetasgroup.com.